New Business/New Website Presence     $180 SPECIAL

Starter Page on Your Own Domain — Instructions & Details

(For businesses who want a website and haven't had the time to focus on it)

1a. You provide whatever you have—logo, photo, marketing material—or we'll take the photo, and pick up your materials (locally).

• We'll take a photo of your business or you may provide
• Provide a scannable copy of your logo or an electronic file, if any
• Provide another piece of marketing material or advertisement with a few brief paragraphs or bullets and company contact info
• Provide your firm's legal name and address
• Provide your email address
• Provide your first, second, and third choices of domain name (in the event that your preferred name is already taken)
• Email electronic information to us and send photos and written materials by postal mail or personal delivery along with payment (pay securely by VISA or MC if desired)

1b. We'll create an attractive starter page—within 2 weeks—and include the purchase of your own domain name (www.yourbusiness.com)!!

• Home page will include the above content and an email link forwarded to your email account
• Domain registration of one name included—a $15.00 value (requires yearly renewal)
• Page will be completed within a two week period

2. We'll provide hosting with MadRiverWeb for up to a year or until you begin to grow your website.

See these examples on MadRiverWeb.com

• Lee-Parrish Gallery (July 2006)
• Green Mountain Reproofing (on 3rd renewal, has met this business' needs)
• Northern Light Woodworks (4/12/05, multiple photos at additional cost)
• Windy Ledges MetalWorks (original starter page and current website Aug 2006)
• Appearances Salon (12/30/05, custom graphics at additional cost)
• Village House (sample only)
• Equus (sample only) modeled after their newspaper advertising
• Mad River Internal Medicine (original starter page and current website)

Frequently Asked Questions include "what will the second year cost," or "what happens when I want to add a new page or more information?" The starter page is designed to be a "business card" or "post card" on the web—a way for people to find you and learn a summary of what you offer. You may renew the starter page for a second year for the same $180 including a "round" of updates. Green Mountain Reproofing is an example of a business with a niche market, and the starter page renewal has been more than adequate for their needs. We encourage you to plan to take the next step, however. Most businesses will find it beneficial to expand their web marketing and customer service. Great examples of this are Mad River Internal Medicine and Windy Ledges, accessible above, where you can view the original starter pages and the websites into which they have grown. The reality is that within 3, 6 or 9 months you will become more familiar with the internet, will see some results from your initial starter page presence, and will want to begin growing your website.

Growth of your website will involve two or three cost components. Developing and marketing your site are typically one-time up-front costs. Hosting your site will become an ongoing fee. Realistically you will also need to maintain your site and may need to allocate additional funds towards promoting it on an ongoing basis.

The starter package was essentially priced to allow an hour or two of development time including acquiring your materials and purchase of your domain name with hosting being significantly discounted. Hosting an active website—more than a static business card—will use additional resources and include more robust services including greater bandwidth, traffic measurement software, additional email options, FTP access, and MadRiverWeb marketing where possible.